Advertising your website, business, product or service isn’t easy, especially if you are not ready to spend enormous amounts of money. So what can a small business owner do when he wants to advertise his newest offers? The answer is simple – look for the most affordable or even free places where he can advertise. In this post we’ll tell you about 25 affordable advertising ideas which are very affordable and there is a very good possibility that they will help you popularize your services and products among thousands of people. Let’s start:
1. The Yellow Pages
The Yellow Pages were one of the most popular ways to advertise a business and although they aren’t so popular nowadays, they are still a great way to show your newest offers to thousands of people. If you use The Yellow pages, then you better make sure to pay for the biggest possible ad in order to increase the chance that the reader will see your offer.
2. Radio Advertising
Radio advertising is cheaper than TV advertising, but in many cases it is more efficient. Contact your local radio station and see how much money it will cost you to air a short advertisement during one of their shows. Radioactive media really plays significant role when it comes to affordable advertising for small business sector.
3. Direct Mail
Direct mail is still one of the best ways to advertise, because it is much more efficient than telemarketing or email marketing. Of course, in order to achieve the best results you’ll need a mailing list, but you can still achieve satisfying results by geographically targeting your mail.
4. Ad in a Magazine
Unlike newspapers, magazines haven’t lost their popularity, so they are still a great way to advertise. Keep in mind that you must carefully pick the magazine you’ll place your ad in, because the magazine’s theme and style should be somehow related with your business. You can also use e-zines.
5. Business Cards
Business cards look professional and everybody loves to see a creatively designed business card. If you have enough money, then hiring a designer to create a unique business card for your company can be a great investment. Of course, don’t forget that printing the business cards costs money as well, so make sure you carefully calculate your budget. You can check out valuable resource for business card printing as well to get it done professionally.
6. Join Different Business Organizations
Business organizations often have special offers for their members – free advertisements, access to special information and different tricks and tips. Joining such an organization may allow you to advertise your company through their website or by placing an ad in a special space in the local newspaper.
7. Vehicle Advertising
Vehicle advertising isn’t that affordable, but if you pay for such an advertisement, then you can rest assured that it will be seen by thousands of people, and if your advertisement is catchy, then there is a very big chance that many of these people will be eager to see what you have to offer.
8. Send Promos with Invoices
Sending your regular invoice can be a great idea to familiarize your customers with your latest offers and promotions. One of the best ways to take advantage of this method is to use the “bring-a-friend” promotion method which has already helped thousands of companies increase their client base.
9. Cable TV Advertising
Cable TV advertisements can be quite costly, but they are definitely one of the best ways to promote your business. Thanks to a 10-15 second ad, you can reach out to millions of households, but keep in mind that your ad must be short and catchy in order to attract the attention of your potential clients.
10. Ad in the Newspaper
Newspapers advertisements have lost their popularity, because newspapers were quickly replaced by the Internet news portals. Despite this fact, a newspaper ad is still a good and affordable way to advertise your latest offers.
11. Bus Stop/Bench Advertising
Placing an advert at one of those places won’t be very cheap, but the results will be instant. Your ad will be seen by tens of thousands of people on a daily basis, and there is a very good chance that a fraction of these people will decide to take a closer look at what you have to offer.
12. Local Website Advertising
If your business operates in a small town or in a more special area of your city, then placing an advertisement in the most popular local website may allow you to quickly reach out to thousands of locals.
13. Trade Show Participation
Trade shows are an amazing way to promote your products and services exactly to the clients which may be interested in them. However, participating in these shows is often expensive, so you might have to spend a lot of time researching before you find an offer that suits your requirements and budget. Local trade shows are usually smaller and less expensive, so we advise you to take a look at them.
14. Email Advertising
Email advertising isn’t one of the best ideas, because most users get annoyed when they see hundreds of advertising emails blocking the important stuff in their inbox. Of course, if you find a cheap offer, then email advertising is not a bad idea at all, and you never know – it might work for you.
15. Community Involvement
This method requires a lot of time and in some cases – a large amount of money. However, if you create a good plan, community involvement can turn into a great PR and advertising campaign which will significantly increase your popularity among locals.
Combining forces with a local company may help you boost your client base. Joint co-operation may result in great promotions and offers for your customers who will be eager to take advantage of them.
17. eBay Listings
Put your products up for sale on eBay and you’ll achieve two things – you’ll offer your products to millions of people, and you’ll also advertise your company.
18. Special Offers
Nowadays, business owners can lose the services of small sites such as Groupon to offer special promotions to their customers. If you don’t want to use the services of another organization, then you can try promoting your offers via leaflets which will be distributed door-to-door or in the most popular local areas.
19. Word of Mouth
Satisfy your customers and you will continue to grow. The best way to advertise your company’s services or products is to satisfy your clients and let them spread the word. If you keep your clients happy, then many of them will certainly recommend you to their friends and relatives.
20. Online Presence
Nowadays, it is almost impossible to be successful without targeting Internet users. Create a company website and start promoting it via online advertisements. Of course, you will also need to spend money on SEO in order to top your opponents in search engine ranking.
21. Social Media
Setting up social media profiles of your business is a great way not only to promote your latest offers, but also to interact with your clients. Customer interaction is important nowadays, and if you play your cards the right way, then people will see that you are a trustworthy and reliable company.
22. Press Releases
Press releases aren’t inexpensive, but they are definitely one of the best ways to promote your offers. Meaningless if your press release will be posted in printed or online media, you can be sure that it will bring you nothing, but benefits.
23. Local Business Directories
These are usually a great way to reach out to the people who are most likely to use your products or services. Setup accounts in Yahoo! Local Listing or in Yelp in order to promote your products and services.
Posting an advertisement on Craigslist.com is still a cool and free way to promote your services and products to locals.
25. Pay-per-click Advertising
Google AdWords and Yahoo! Sponsored Search are two of the most efficient and affordable ways to advertise your latest offers. These services allow you to specify the amount of money you are ready to pay for each click or for the entire project, so you’ll have complete control over your budget.