When it comes to creating an e-commerce site, most of the people think and believe that a well-designed and good-looking site that enhances UX (user experience) can boost user engagement. No doubt, delivering enhanced UX can convince visitors to stay on your site for a longer time, but it might not influence sales. That’s because, often target audience want to know what kind of benefits they’ll get from your products before taking any action (i.e., purchasing a product).
This post will tell you 5 easy-to-follow tips that can help boost your online sales.
1. Opt For a Clean and Minimal Design
It’s apparent that users want the shopping process to be seamless. But, sadly, many online stores don’t seem to practice what they evangelize. Often store owners become too overwhelmed by a wide variety of design options available online, and end up having too many design elements that makes the store cluttered; this even results in slowing down the store loading time.
Remember that to increase sales, it is important that you store showcase your products, and the best way to do so requires going minimal. In fact, many online store owners are ditching use of flash animations, bright colors and crazy fonts. Instead, there are switches to simplistic style to display their products.
This results in enhanced online experience, by providing easier to read text and user-friendly interfaces. And, improving overall user experience boost sales.
2. Adopt a Responsive Design
In the last few years, the buyer’s behavior has changed. The shift started with e-commerce sites, encouraging users to shop online via their desktop computers. And now, users prefer to make purchases through mobile phones than desktops. It has been observed that around “78 percent local-searches conducted via mobile give rise to offline purchases”. What’s more, mobile drives roughly 50.3% of e-commerce traffic. Moreover, Google’s recent update has made it even more important to have mobile-friendly sites, or you may lose search engine rankings.
All the above factors clearly suggest that not having a mobile optimized website can make you lose a lot of potential customers. But, opting for a responsive design for your online site helps in delivering a seamless online experience for visitors regardless of the device they’re using to access your website. This eventually helps them make a purchase decision quickly, resulting in increased sales.
3. Clarify Your Call to Action
Online surfers that visits your site for the time don’t know exactly what they want or where they should start looking for the products they need to purchase. A call to action (or CTA) gives instructions to site visitors (and your customers) to take an immediate action. In simple words, a CTA tells visitors what they should do next when land up on your site. For instance, adding an “add-to-cart” button is a clear call to action that make users understand that they need to click on that button – to add their favorite products to the site’s shopping cart.
Furthermore, you can have calls to action buttons such as “learn more” to help users, view detailed information about the product they wish to purchase. But, keep in mind that your CTA isn’t just sitting, assuming that your site visitors what they want to do next. Having a good CTA can drive the visitors’ attention towards completing their goal due to which they visited your site (ideally to purchase a product of their choice), which can help you get more sales.
But, it’s important that you present a clear CTA to your site visitors. For this, make sure to use the right color scheme that makes the text on “call-to-action” buttons clear and easy to read.
4. Optimize Your Navigation
Hiding elements, especially menus on the page can at times cause frustration among shoppers. And so, it becomes essential to clarify your online store navigation, by avoiding making its items hidden. But, what if you a lot of categories in your navigation menu? Not hiding all the categories can make your page cluttered. This is where fly-out menus comes to your rescue.
Fly-out menus are the ones that “fly out” on hovering mouse on the menu (such as the one shown in the image below). And thus, proves an effective tool that prevents your page from getting cluttered, and at the same time give your site visitors the ability to access any category page when needed. When creating such menu, make sure not to get too much involved in designing your navigation categories and other elements.
In fact, use breadcrumb links (also known as breadcrumb navigation) to help your visitors find their way back to the location, from where they came. This helps in making the shopping experience of your visitors a smooth one. For instance, once your users have added something to the cart, add a “continue shopping” button that help them return to the product page, enabling them to continue shopping.
5. Keep Your Checkout Page Free from Distractions
One of the biggest reasons that makes an online store unable to boost sales is because of the increasing shopping cart abandonment rate. This usually happens when the online store shopping cart is too distracting for visitors. Now-a-days, online shoppers are, in general, impatient and want to complete any action as quick as possible.
So, when your site visitors are ready to buy, make sure that there aren’t any obstacles – while the visitors proceed to the checkout process. Also, make sure to provide a specific direction to the visitors and remove any items like sidebar navigation – that can distract them from completing their goal.
Remember that making the checkout process simplified is the most effective way to ensure that your customers complete a sale. You can use single-page checkouts as they seem to boost conversion rates. Such type of checkout reduces the checkout process to only one single page. Below is an image that illustrates how one page checkout looks:
These are some very useful and easy to follow ways that can help in improving your online store sales.
Edward Jones is a professional magento expert working with OSSMedia. He has delivered interesting write-ups on Magento Ecommerce Development tips and tricks for novice and professional Magento developers.