5 Web Design Trends To Follow In 2013

2012 was another significant year for web design, from the introduction of new Google SEO standards to the growing popularity of HMTL5 and CSS 3. How, then, is 2013 starting to shape up in terms of web design trends? Some of the major trends to look out over the coming months include the popularity of responsive design, as well as the demand for retina supported websites; designers should also look into the increasing use of large photo backgrounds, infinite page scrolling, and the free tools offered by Twitter Bootstrap.

1 – Responsive Design

This trend is primarily focused on making it easier for sites to be resized depending on the viewing device – CSS 3 media queries and fluid grids can be used to set minimum dimensions for pages, and can help to reduce the need for specially constructed mobile sites for multiple devices. There are some complications involved in responsive design, though, with many businesses still preferring simplified apps that are more suitable to mobile users with specific buying aims – responsive design may eventually turn out to be a more universal solution to OS fragmentation and browser problems.

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responsive web design

2 – Retina Support

More and more sites are now being built to support Retina displays and the development of Retina enhanced Macbooks alongside iPhones – the main goal of Retina enabled sites is to handle higher pixel densities than standard LCD screens; designers wanting to make the most of these sites will need to create two image sets, with one able to be scaled down depending on the browser, further highlighting the importance of responsive design for the near future.

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Retina Support

3 – Large Photo Backgrounds

It’s becoming common for sites to include single photographs as their background images, and the bigger, and more high definition the better. The upshot of this trend is that we’re seeing less immediate content on a landing page, and more of an organic search where drop down menus and simplified interfaces can be used in place of content heavy pages. This kind of design approach is ideal for tablets, and for image based sites like fashion blogs and car websites, but perhaps not for newspapers or magazines.

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large photo background site

4 – Infinite Scrolling

Pinterest and Tumblr are already demonstrating the potential of infinite scrolling over multiple pages – in this respect, web navigation is generally simplified, with an emphasis on tablets and phones being able to run through content without having to click through different parts of a site. Browsing should be faster, and more able to display content, but with the downside of there being more Javascript plug-ins and slowdowns; challenges over SEO page ranking are also likely to make it difficult to index pages in search engines.

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5 – Twitter Bootstrap

A great framework for developers, Twitter Bootstrap provides a wide range of free tools and web applications, as well as JavaScript plugins and responsive layouts. The key advantage to using Twitter Bootstrap is the sheer amount of new features that keep on being added, as well as an easily accessible modular structure and support for CSS 3 spreadsheets and JavaScript via jQuery libraries.


Thanks to Mark Homer for his contribution. Mark is currently promoting a Cincinnati web design firm. If you’d like to learn more about the site, please visit AdViaInternet.com