So you’re all setup to start your business. You have the perfect website, the catchy images, and a persuasive content. What are the next steps you need to do to ensure that you are reaching your target audience? Well to start off, you need to optimize your page for the target audience. Whenever a customer Google his need, your website needs to pop up on the first page of Google. But how can you do it? How to create a perfectly optimize your main page?
The homepage is likely the first potential page your user will visit and if it is not compelling enough, you will not be able to convert that user into your customer. To optimize your page, you need to plan things ahead. You need to make every element count. Here are some tips that can help you reach the top of Google Search page.
The Compelling Headline
As they say, don’t judge a book by its title. But in reality, we all do it. Before buying a book, we judge it by it’s because. Why? Because the title is the first impression of the book. In the same manner, the headline of the website is the first impression of your brand. In those 6 to 12 words you need to create a truly compelling impression on your user. So, how you create that perfect headline for your brand? Firstly, keep in mind that you don’t have everyone as your audience. You need to segment your audience and then pick a target audience. As one of the co-founders from Branex International shared with me, “When we started writing titles for a specific audience. Our lead generation increased to 35%. We only focused on our target audience and what they want, and we included that in our main page headline. “
As you can see this is a living example of a successful brand. Start by picking the audience you want to attract and devise a headline that will not only represent your product but furthermore excites your customer to order from you. Use words that will disrupt some emotions of your customer.
A Clear USP
Unique selling proposition is an ancient myth that still gets the job done. You need to list down your USP on the front page. Right where customers can see what you’re offering. It is important to list down clearly what your product offers. This will make it easy for the customer to order from you, and it will also help Google spider to make note of your website.
I Love Your Product: Now What?
You know what gets annoying? When you love a product but don’t know how to place an order for the product. Yes, you need to have a clear and precise call-to-action on your every page. It doesn’t matter if you have the top-notch product and the most compelling content on your website if you DO NOT provide a clear call-to-action on your page, the user won’t click on your link to purchase the product. There are thousands of services out there, and the user doesn’t have enough time to search for your call-to-action button. Complexity will simply drive your user away.
Make It Clean
Make the home page as clean as you can. You can use all the above points to turn your ordinary page into a compelling one. You need to make everything clear for the end-user. DO NOT let your potential customer think what to do next? Show everything on the main page and make it easy for the customer to reach you. But in all of that, you need to ensure that everything is simple and easy to understand. You don’t need to clutter your website for the sake of showing all your services. Just list down your core expertize and let the user explore rest of the website. Oh, and yes, make sure your page is optimized for speed. The user attention span is just 6 seconds, so make sure your website opens up in that time, or else your website will starting driving users away.
Your analytics will tell you what your users want. What is driving them away from the homepage, and what are they expecting from the homepage. You need to watch out for bounce rate and figure out how to reduce your bounce rate.
For the homepage, it requires your special attention. This means you need to take out time to optimize the page. Even the smallest of changes can create a huge impact. Try different things with your user and see what works. Sometimes, even the smallest changes can shift the focus on your customer and turn it into a potential customer.
Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as senior digital marketer and brand strategist.