Modern ecommerce, just like real world commerce is facing fierce competitions and force online merchants to act promptly and smartly. Preparing for upcoming events, beating the turf war of prices, winning new folks with innovative products, releasing marketing incentives in a contextual manner, and making the storefront trendy are some tasks or challenges that a progressive ecommerce store has to face in day-to-day operations round the year.
Making effective marketing strategies, improving the site performance, bettering the UX, and winning conversions are only possible with collective efforts of ecommerce developers and ecommerce tools. Therefore, let’s check some highly useful and essential ecommerce tools, which can improve the life of ecommerce store owners and add values in the online business.
If we categorize the tools in comprehensive ways, it would be
- Social Media Analytics
- Social Media Tools
- Email Marketing Tools
- Process Insight Tools
- Promotional Tools
- Retargeting Tools
- Communication Tools
- Feedback Tools
- Site Search Tools
- Testing Tools
- Customer Service Tools
Let’s check them one-by-one.
Creating a website is not enough to do ecommerce profitably. You need to know from where your traffic comes, how visitors behave on the site, and how actual conversion takes place. Visualizing conversion funnel and effect of other factors are crucial for a better ROI of ecommerce. In due course, various web analytics software and services are available whether free of charges like Google Analytics and some paid at affordable rates.
It is an essential tool for any website and ecommerce feature enabled GA giving better insights of conversion funnel and source of traffic with new and improved features.
We know the limitations of GA as well as about the expensive top-shelf analytics packages. Therefore, SMBs like Lucky Orange that comes with affordability and tons of features that can give better insights into the paths of the visitors and their interactions with the site.
If you are running marketing and advertising campaigns frequently, Google Analytics and other cheaper tools prove inadequate to determine that, which parts of a marketing campaign are performing well. With ClearSaleing, you can track the attributing parts of the conversion effectively including banners, content, and PPC campaigns.
A superb tracking analytics tracks various metrics of an ecommerce site and its traffic. It helps you to collect the accurate information to improve the tracked metrics. Thus, it aids in the informed decision-making process further.
Social Media Analytics
Social media is vital for modern ecommerce to achieve success, but beating blindly on the Social Media Marketing campaigns may prove hazardous in the long run. Therefore, close monitoring or tracking the social media traffic as well as endeavors made may give good return in the long term. If you want to see the proof of the significance of the social media tracking tools, recent takeover of Topsy by Apple in $200 million is the biggest evidence in the current market.
It offers an array of features such as identifying influencers, keyword trends, competitor analysis, etc. that let you take informed decisions.
It is true that the majority of businesses are using Hootsuite, but they never tried SproutSocial to go very user-friendly way. It lets you accumulate all social activities in comprehensive formats and get exportable reports.
Social Media Tools
No business can afford to ignore the social media contributions in the growth and sustaining in the stiff competitions. Therefore, ecommerce should take help of awesome social media tools to do right socialization on the web and mobile landscapes.
It provides a baseline to enhance the popularity of various social accounts including Facebook, Twitter, and LinkedIn. Therefore, marketers can post content and link from RSS feed automated ways
Now, Twitter allows transactions for the businesses to merchandise as one-stop-shop embedded within its framework. This tool offers safe and rapid transactions with built-in encryption technologies. Moreover, you can save the successful transaction as default in settings and use frequently.
Instagram carousel ads
Instagram is a visual platform to share the stories of business and its carousel advertisement permits business to stay in the feed. Carousel could access by swiping left to additional images or links that lead to your website.
Email Marketing Tools
Among all digital marketing techniques, email marketing has high success rate and modern tools ease the daunting tasks greatly.
It is a proven platform for email marketing, for all size of businesses. You can shoot mass emails, customized emails, and personalized emails with required features and functionality to grab the attentions of the recipients. You can set the frequency of emails, calendars to set event-based emails, and all without spamming the inboxes as well as inserting the tracking code.
It is a better tool for email and other marketing tasks. It is better than MailChimp in various ways. It allows you to capture email addresses automatically using ‘Sumo Me’ like popup generators. Its automated leads personalize emails. You can segment the consumers of business into specific groups and shoot them emails in a contextual manner. You may win the battle due to highly personalized and intimate approaches in email marketing.
Process Insight Tools
Knowing conversion process of an ecommerce store may provide useful insights for marketing strategies and designing correction for ecommerce owners. Therefore, online businesses are eager to use right tools to dig in deep. Some tools are going extra miles to offer additional features and functionality to get accurate process insights.
Online Conversion Insights
As its name suggests, it gives deep conversion insights, not only for your storefront but also goes the extra mile and bring the picture of your competitors. It gives perfect clues of the conversion rates and behavior of shoppers on your competitors’ sites. It offers the opportunity to improve the performance of your site by benchmarking conversion rate and get an edge over the competitions.
It provides insights by heat-map and scroll-map. Heat-map depicts which part of your web page gets clicks and how your visitors are engaged there. Scroll-map depicts how far down site visitors are scrolling. Thus, it offers better understandings of activities going on the storefront online. Therefore, leading online brands including Amazon, eBay, Zappos, and Dell uses Crazy Eggs to get insights of traffic
It is a set of tools to enhance online traffic acquisitions. It also provides heat map to visualize the users’ clicks on the web pages of the store. Thus, it enables us to take smart decisions to place copy, ads, call-to-action, and popups. It is doing so by without affecting UX and performance rate.
Marketing or Promotional Tools
Ecommerce store owners and marketers are constantly searching new techniques and tools to do effective marketing or promotion of the products or services. In due course, following tools offer significant contributions today.
It fixes a bar at the bottom of the browser, which is with customizing capability for store owners to push sales with promotions, social media engagements, and useful links to blog like content marketing efforts.
We know about increasing importance of multimedia content in the online promotions and marketing. Invodo offers services to professional product video to highlight the pros of the products/services with the best presentations that ultimately increases the sale.
Since the beginning of the web, Google offers various utility tools and AdWords is one of the effective ways to acquire quality traffic and provide opportunities to do sales promotions. You can go with search strategies, display (Ads) strategies, or both. You may not attain good conversion rate with search alone, but it is still effective channel to acquire traffic and get in-depth insights of ads/PPC campaign.
The similar tools are:
Remarketing or Retargeting Tools
Site Search Tools
Customer Service Tools
Whatever tools you use for your ecommerce, the fundamental thing is the build of the storefront, and it is the team of ecommerce developers at Perception System, which can bring sumptuous yet functional Ecommerce Development on the table at premium rates.
Tarang Vyash is a Head of Development Team at Perception System Pvt. Ltd., the Leading ecommerce Development Company. He has been in the industry for last 15+ Years.