One of the biggest mistakes you can make with your ecommerce website is neglecting to focus on the quality of your product descriptions. Some online business owners just use the stock description produced by the manufacturer of the products they sell. In some instances, using this stock description can lead to your site getting penalized by Google for duplicate content. The best way to make the product descriptions on your website more appealing is by getting original ones written. Working with a professional content writer is a great way to get the end results you are looking for with your product descriptions. When trying to have a great product description written, here are some of the things you need to focus on:
Establishing an Emotional Connection
For the most part, the decision to buy something is a very emotional event. While people think buying is just about obtaining new things, there is much more to it. Targeting the descriptions to appeal to the buyer’s emotion is essential and will help you increase the effectiveness in attracting new customers. Neglecting to address the emotion involved in a purchase can lead to a product description seeming impersonal or stiff.
Persuasive Wording is a Must
The types of words used in a product description can persuade a customer to make the purchase. Your goal as an ecommerce website owner is to encourage visitors to buy, sign up or share the content you have. Some of the most persuasive words in the English language are:
Using these words in your product descriptions is a great way to get a buyer interested in what you have to offer.
Giving the Customer Details
Basing a product description solely on why a person should buy it is a big mistake. Most people want to know details about a product before they make a purchase. Since buyers aren’t able to physically pick up a product when buying from your ecommerce store, you will need to give them a variety of stats on the item in question. If you’re using a hosted platform to create your site, Shopify is among the best free website builder for ecommerce businesses due to the overwhelming amount of apps and plug-ins they offer that help with this very thing. The Easy Tabs app or Tabify plug-in will help you to layer the information in your product description with easy-to-use tabs.
Learning to Write For Your Audience
Before you are able to craft a great product description, you will have to find out who your customer is. Knowing what type of demographic you are trying to reach is the best way to set the tone and pick the content to include in a product description. If your audience is younger and laid back, then interjecting a bit of humor into your descriptions is a great way to add a bit of personality. In some cases, the audience an ecommerce store owner has will demand for serious and fact-based information in their product descriptions.
Make it Mobile-Friendly
While most of the ecommerce sites out there are mobile friendly, the text they have on their site is not. If you write large blocks of text in your product descriptions, it may be harder for cellphone and tablet users to read them. Making your sentences shorter and easier to consume is essential when trying to avoid alienating the mobile use.
With a great product description, you will be able to entice visitors to your website and hopefully get them to convert.Just make sure the product descriptions leave no stone unturned when it comes to describing the features and usefulness of the product in question.