The creation of HTML emails has become one of the trendiest aspects of businesses. No matter how stunning ideas you have in your mind but adding it to the level of creativity always adds more to an ideal business approach. HTML templates should be created with the intent of attracting new as well as retaining existing customers. Keeping into view, the importance of online promotion for businesses, the creation of HTML email templates requires a few do’s and dont’s that need to be considered for creating attractive email templates.
This post shares some brilliant ideas you can invest in for designing HTML emails. Let’s take a deep insight:
A Stunning CTA Always Wins the Heart of Users
The only way to accomplish a great marketing strategy is getting subscribers into the landing page. You need subscribers to take immediate action and CTA’s are the way to do that. Designing CTA’s needs a purpose. It should provide some value for the reader. It should be designed in a way so as to give readers a clear idea what exactly they get for investing their time in email.
Adding images and text links to your CTA gives equal attention to subscribers. They not only add visual appeals but also make them noticeable and easy to interact with. Overall, it improves the experience of users.
Content should Not be Ignored
Content-type plays a major role in the way an email gets displayed, especially with respect to special characters in non-latin languages or when copying from a text editor. Creating an engaging message will definitely open the doors to a successful marketing campaign. The content should be placed in the right way so as to offer it a professional appeal.
An HTML newsletter that is intended to acquire a huge consumer base should be stuffed with the right and required information. As a HTML designer, one should prefer writing little information accurately than a lot of information poorly. Focus should be laid strictly on quality by writing a copy that attracts average reader’s attention.
Do Not Ignore Images
Using images in HTML emails come with loads of complications. There are some email clients that do not support background images whereas the others that support them but have turned off by default.
However completely abandoning images reduces the possibilities of your emails being opened and read. Make use of background colors so as to make your text readable and then test your layout without disabling images. Make sure to test your load times so that it does not deteriorates efficiency.
Email Width Size
The email size should be kept under 600 pixels. Some email clients have a preview window width of limited size. Emails crafted within 600 pixels are easily accessible on Outlook, Apple Preview, Thunderbird and so on. It is important to have emails of appropriate size and width so as to get easy accessibility across multiple email clients.
Let Users Unsubscribe Easily
Include an unsubscribe link and make sure it is easy to spot. While in an attempt to hide this link, designers or marketers often lose respect from the audience.
Sending bulk of emails to users who are not even interested in reading your mails will automatically deteriorate the brand value. It is always fruitful to send email newsletters to readers who are actually interested in reading your mails.
The process of designing HTML email should start with developing a professional email template. Start designing from the scratch in order to save countless hours. This will offer an insight into how other developers structure their tables. Getting ideas from others will help you develop your own structure from the ground up.
Do Not Forget to Test
The design of HTML emails should be tested to ensure if it is working well across different email programs. For doing so, an email group can be setup comprising all test accounts. Do sign up with your emails amongst web clients like Gmail, Yahoo and AOL to assure consistency and relevancy.
Email marketing is a great investment into your business. To fully harness the power of email marketing, businesses first need to understand how email design differs from web design. After understanding these tips, you need to implement them at the best so as to design an attractive and interactive email design for your users.
We hope this blog would have helped you with the best email designing practices for an expanded reach, better promotion and long-term results. Implement them and let us know!
Nola Arney is an expert web developer, working with HTMLPanda since last 3-4 years. She is an expert in PSD to email conversion of different domains. She is passionate and dedicated to writing about HTML email templates and loves sharing her knowledge with readers all over the globe.