A logo is the original image of either the full or an abbreviated name or a special, non-alphabetic figure that represents a brand. Psychologists say that the logo of the company is a true indicator of the success of the project in the eyes of the visitors and it represents a signal of trust. A logo does not only reflect the name or slogan of the brand, but also the basic idea, as well as the effect it will have on the audience.
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A logo is a particular aspect of your brand and it enables people to differ it from similar brands on the market, so it needs to contain different fonts, shapes, colors and images. The main purpose of your logo is to help people recognize your brand, and the first impression is the most memorable one, so never underestimate the importance of an impressive and unique logo.
Your Choice of Colors Says a Lot about You
When they are used right, colors have the power to convey emotions. For instance, take the red in Stop signs; while this may be a great accent color, you wouldn’t want your logo to be all red, because that can be a little off-putting. Every color has a different meaning, so be careful not to fall into the trap of communicating the wrong message just because of a wrong brushstroke.
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Consider the gender, age and cultural orientations of your target audience, combine that with your artistic creativity, and you will receive a killer color scheme to make an impressive logo.
You Need to Get the Proportion and Symmetry Right
Your logo should look good on a business card, as well as on the side of a giant truck. An impressive logo is one that is scalable, memorable, easy to print and unique. If your logo looks stunning on posters, but not so good on business cards, it will never reach its full potential. This is the reason why your logo needs to be designed using vectors. This will ensure that it can be scaled to any size, without harming its quality.
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If your logo is a slave to a certain color scheme, it cannot be considered a good logo, because it needs to look good even when it is used in black and white. Sometimes, you need to use a color scheme that is not part of the original design.
Hire a Professional Graphic Designer
Logo design is the most important aspect of your branding process, so you need a logo that will be memorable and eye-catching. If you hire a professional graphic designer, they will take care of the essential and core qualities that your logo needs to have.
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For instance, it needs to be used in different media, it has to be of the highest quality possible, and to convey the message of your brand clearly. Having your logo designed by a professional designer will make it look impressive and this will help you build your brand.
Be Consistent With the Message You Are Trying To Convey
If you are aiming to grab the attention of potential clients and remind the existing ones of your business, a cluttered or busy logo is not going to do you any favors, and it will not send the message you are trying to convey. Depending on the niche your business is in, use a specific design and font.
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For example, if you are running a law firm, your logo needs to look professional and polished, and if you are running a young and creative startup, your logo should be more interesting and fun in order to match the message your business is trying to convey.
Use the Power of Customized Designs and Shapes
When you are in the process of making a logo, make sure to take advantage of customized designs and shapes. Have an experienced typographer on your team who will know what fonts are currently used by competitors, and help you create a unique one for yourself.
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Designing a logo is a matter of balance, because it has to be accurate, but at the same time, creative and brave. Your logo needs to have all the elements that are important for your brand, but has to stay precise and simple at the same time, and this is where customized designs and shapes come into play. This requires truly skillful designers who will know how to employ the 3P method: Precision, Productivity and Patience.
Designing an Outstanding Logo Is Your Obligation, Not a Burden
If someone asks you to draw Apple’s logo, you will immediately sketch the iconic apple. This is because Apple and other famous brands like McDonald’s and Coca-Cola have memorable and timeless logos. This is because a logo represents the company; it can attract the potential clients and change their perception of your brand, affect their purchasing decisions and their overall attitude towards your brand.
This is why you need to design an outstanding logo. Consider this your obligation, not a burden, because an impressive logo will not only help you improve your brand’s visibility, but boost your brand recall as well.
An impressive logo speaks volumes about your brand and this is why you need to do everything in your power to try to come up with a design that will be unique and outstanding. The last thing you would want is your logo to be mistaken for a competitor’s, so when you are designing your logo, it is crucial to keep it original.
A graphic designer will help you create a logo that will be an original work of art and make a more impressive statement about your business. Because, after all, it is important to set your business apart from others, and beautiful and memorable logo is a good way to do just that.
Sam Makad is a business consultant. He helps small & medium enterprises to grow their businesses and Overall ROI. He is associated with Artworkadobe.
