Launching a new company requires a level of strategic multitasking that many people find extremely challenging. On top of having a brilliant idea for a unique product or service that is marketable, you need to understand every element of the business from top to bottom to make sure you are optimizing its every aspect in an effort to maximize profit and minimize costs.
Your company’s logo is the epitome of this multitasking, as the sign that will be most closely associated with your brand and that will represent you and your business on your products, in your advertisements, and most importantly – in people’s minds. With your logo being used for so many different purposes, it is essential that its design be functional yet attractive and transferable to several types of materials. What should you think about when designing your company’s logo?
Here we have discussed few questions you need to ask yourself for successful logo design for your company.
What is the Best Shape for Your Logo?
Logos can be anything. Some business owners choose to have a small picture as their logo, of a beautiful sandy beach if the company focuses on the travel industry, for example. This type of logo can be good for a company that would like to use it on a website, stationery, and some types of ads like stickers, business cards, or billboards, but is not optimal for companies that would like to place their logos on more types of materials. McDonalds’ logo, the golden “M”, is an example of an extremely simple and transferable logo that is placed on objects as varied as sandwich wrappers, billboards, and magazine ads. Think about how your potential logo idea would fit on several types of materials before settling on the design.
What Message are You Trying to Get Across?
As the symbol of your company, you should choose a logo that embodies the principles at its foundation. If we again look at the McDonalds’ logo, part of its beauty lies in its simplicity – one of the primary aspects of the company’s product offering to the public. Like with its fast food and easy service, the logo makes customers think of something easy and simple. FedEx is another example of a company that was able to incorporate its philosophy into its logo design. If you look closely to the FedEx logo, it creates an arrow with the empty space between the capital “E” and “x”, representing the FedEx philosophy of hassle-free delivery. The overall design of these logos affects the way that customers think of the company and remember it in their minds. Make sure your logo correctly represents your company’s ethos. You need to focus upon logo design principles here to go in the right direction.
What Tools are Available to Help You Design a Logo for Your Company?
The best logo ideas are still usually born on a piece of paper, having been sketched out in a moment of creative inspiration. Jot down your ideas in the old-fashioned way so that your ideas can flow without getting caught up in the technical aspects of using software or worrying about making it perfect the first time around. Once you do have an idea of what you are after, you can use a web host to provide you with the software you need or even template suggestions that fit your idea. Many logo web hosts offer bundle packages to help you create your company’s logo and website in tandem, ensuring their compatibility. For the more technologically savvy, purchasing designer software based on vector graphics will allow you to create easily reproducible logos in no time.
In designing your company’s logo, you should aim to embody the founding principles of your company into this symbol as much as possible, while sticking to the latest web design trends for logo designing. Find help for every level of logo designer through websites or investing in vector graphic software. Get creative! For more suggestions about the dos and don’ts of logo making, see Smashing Magazine.
This is a guest post by Lindsey Mcmahon. She likes to travel, play and read in her free time. Her interests are entertainment, television, business and tech but she is constantly extending her field of view to incorporate interesting news suggested to her by her readers. She currently writes on behalf of 1and1.