There is no denying the importance of an easy navigable and eye-catching website, but what most webmasters fail to understand is the fact that fewer and fewer internet lovers are using laptops in order to visit their favorite pages. In the age of hyper-mobility, smartphones and tablets have become the next best thing. This is why, certain inspired developers have made the decision of creating mobile web versions of their pages. If you want to be part of the new age, there are a few things you should know along with using the best mobile app development tools for the project.
Why Mobile Design is Important?
Specialists have predicted that by the end of 2014, people are more likely to access web-pages from their phone than from a computer. This information, and the fact that more than 50% of global searches are made from smartphones should be reason enough for you to consider creating a mobile rendition of your page. A mobile version is basically a smaller, more simplistic version of your original page, which will make our lives easier.
How to Get Started?
Nobody said that mobile design is easy, but it isn’t rocket science either. The first thing you should do is calculate how many people are accessing your page via smart-phone. Google Analytics has already rolled out mobile reporting, a lucrative filter which can help you set the regular visitors apart from the mobile visitors. Moreover, this awesome tool can also tell you what devices are used by your visitors. Test the waters before you make the big leap, and don’t listen to all these sites which claim they can build the site in your stead. If you are seriously thinking of doing this, you should consult with an online advertising agency beforehand.
Things to Consider
A smartphone may be smart, but it is no computer. In other words, smaller screens means that you will have to dispose of large backgrounds, complicated fonts and excessive written and visual content. Moreover, mobile devices are no match to the speed of a PC, so you should also limit the size of files and images. The reason why Google Analytics also shows you what type of gadgets your visitors are using is because not all operating systems are compatible with certain software.
How to Approach the Problem?
There are two ways to design your mobile website. You can either recreate a dedicated mobile site from scratch, or you can use a strategy called responsive design. An independent mobile site may benefit people who have smaller sites, but for those who have hundreds and millions of pages of content, rebuilding everything from scratch can prove too much to handle. What responsive design does is break down your page in smaller squares which center themselves on the page according to the display.
In short, if you want to strengthen your mobile presence, you should consider three things:
* Creating a clean, simple design
* Taking advantage of a smartphone’s capabilities and
* Predicting the needs of the user.
Mobile design is a new field, and this means that there is still room for experiments. As long as you satisfy the above mentioned requirements, your site will be primed for mobile web success.