The intention of every entrepreneur is to see their business grow from a small start-up to an SME and go bigger and maybe even global. It is therefore the work of every entrepreneur to make sure that he or she is doing everything possible to see this growth happen exponentially and consistently.
It’s All About the Customer
It is common knowledge that the survival, growth and success of business hinges on the level of customer satisfaction. The customer is the ultimate boss and they determine how much you get paid, when you get paid (if at all), and more importantly, whether you get to keep your job or not.
That should give you a clear idea of why the happiness of your customer is your primary concern and every other detail is secondary to that. This is where Salesforce comes in.
What are You Talking About?
For purposes of out discussion, Salesforce is one of the most popular applications that facilitate the management of customer relationship for businesses and organizations.
There are many tools within Salesforce developed to facilitate this including the Salesforce migration tool that manages your metadata making the processes much more efficient which gives you time to concentrate on the business at hand.
Bringing It Home
That all sounds fine, but you may be wondering exactly how you can grow your business using Salesforce, right? Well, here’s how:
Salesforce can act as your personal assistant to remind you of important meetings with clients, both present and prospective so that you are ready to meet them and give your best in each meeting.
It can be hard composing follow-up emails so Salesforce helps you by setting up an email template that you can access and customize easily to make the communication more personal. Remember, clients like to feel acknowledged as people, not walking wallets.
Sales Pipeline Dashboards
It takes a lot of time to figure out what is in your sales pipeline. You can save yourself this time by creating a dashboard using Salesforce that will show you what you need to know. These dashboards will help you align your sales and marketing and spot the weak links in your pipeline at a glance.
Salesforce can help you create a new lead in their web-to-lead form so that you can avoid the errors of manuals data entry and the delays that come with generating the leads. You can link the lead to a campaign so that you can receive regular automatic email responses to keep you up to speed.
Tracking the Status of Leads
Once you have opened these leads, Salesforce can help you keep track of their present status. You will know if a lead has been contacted or not and when the lead has been closed. You will also be able to see if the closed lead was the result of a purchase or not.
The thing about lead tracking is that it helps you stay on top of the sales process from lead creation to the actual sales conversion.
Marilyn Moore is a self-styled techie with an interest in the harmony of technology and business. If you would like to know more about Salesforce migration and how it can benefit your business, click the link.