While most entrepreneurs will have a business card printed out for future networking opportunities, a large portion don’t stop to consider several important aspects that help certain cards stand out from the rest. A well-thought out design will tap into the individual’s psychology as well as promote the right type of impression. Here are a few benefits of using a business card that has been expertly designed and printed.
Providing the Right Message
How the different elements of your card are laid out will determine the impression that you give to your potential clients and partners. For example:
- Lots of whitespace gives airs of professionalism
- Too much colour seems cheap and amateurish
If you really want to come across to people in the right manner, keep things simple with plenty of white across your card. In this way, you’ll show that your business is reliable and trustworthy right off the bat from the first moment you meet someone.
Stimulating Positive Emotions
The style of lettering that you use will also be helpful in imparting the right type of feeling to the reader. Think about what your company stands for and then figure out how these values can be incorporated into the business card design. In particular, you should focus on the following details:
- Font style
- Text colour
- Lettering size
The right choices will tell the individual precisely what to expect if they choose to deal with your business especially in aspects such as style, personality and results.
Clear Contact Details
The best business cards will also give potential clients all the information they require to get in touch with you to find out more. When completing the final design, make sure to include the following:
By giving the reader as many contact details as possible, you allow them to talk with your staff in the manner they prefer. This means they have a higher chance of doing business with you, which is precisely why you hand out business cards in the first place.
Build a Memorable Experience
Lastly, your business card can be a window into the creativity, innovation and versatility of your company if it is designed properly. Those who delve into something a little different can show off their talents by merely handing out their unique cards. Opt for a design which reflects the products and services that you specialise in while still allowing you to supply a professional, reliable image. In this way, you can make a truly positive first impression on those who you meet for the first time.
As you can see, there are numerous advantages to be gained from a well-thought out business card design. Talking to an expert such as BrunelOne.com can be a smart idea here as they will give you pointers on how to design your cards for a maximum positive effect. After this, you can then confidently hand these out to your potential clients and be sure that they supply the results you want them to provide.