Ever since there have been search engines, people have been trying to find ways to get to the top of the rankings for certain keywords and key phrases. These efforts are collectively regarded as search engine optimization, and it’s a field that’s been around for “ages.” Yet even in this day and age, there are still many false beliefs and misconceptions about SEO.
Let’s shed a light on the subject and reveal the real truths of SEO, shall we?
1. You can get to the top of the rankings for your chosen keywords for a certain amount of money in just a few months
This is perhaps the most insidious scam in the SEO industry, and it’s often offered to clueless website operators who really don’t know much about rankings at all.
The real truth of the matter is that there’s no way that this can be guaranteed. You’ve got many other websites competing for high rankings for the same keywords, so it’s a competition that can’t be rigged. An SEO company can only promise to improve your rankings for certain keywords by improving your site, and the resulting changes can come about after a much longer period of time.
2. SEO efforts aren’t important anymore
Google has publicly come out and said that webmasters need to focus on offering high-quality content for their audience, and the Google algorithms can just follow suit and tack a high ranking for your website when you succeed. That may seem like doing specialized SEO work such as fixing your website pages and helping you get backlinks aren’t important anymore.
But the real truth is that Google still relies on certain technical elements on your website to determine the relevance of your site for certain keywords. It checks for the presence of keywords, for example, and you need standard-compliant HTML. That’s why you still need specialized SEO to make your website more visible to Google.
3. SEO is about manipulating the results
This is what some “black hat” SEO experts do, but this isn’t really the right way to go about doing SEO. While unscrupulous people use manipulative techniques, they tend to get results in the long run. So you need to be careful about these black hat strategies. They tend to involve using automated content generated by software, duplicate content from other sites, keyword stuffing for your web pages, and the use of low quality “spammy” backlinks.
Proper SEO needs to be done right, which is why it takes a while to see results. As the Webmaster, you need to make sure that your content is relevant for your perceived audience. The SEO specialist can help you out by making sure that your data are structured logically so search engines can discover them more easily. The SEO experts can help speed up the loading of your web pages and make sure that all your links on the site work. They can also make sure that your website is actually viewable on mobile devices.
4. Google hates SEO
This may seem like the case, but again it’s a misconception. Google is decidedly fighting against manipulative black hat SEO techniques. It’s not against proper SEO, however. In fact, Google has an SEO starter guide that you should look over.
This guide offers concrete guidelines that provide clues on proper SEO, and it’s actually what real SEO experts follow. It’s just that it can be a bit technical for some people, which is why you need an SEO expert to begin with.
So let’s sum up the facts. You need SEO, and it can be done right. It will just take a bit of time to work properly, but it can be sustainable. Once you understand these truths, you can then begin your journey into proper search engine optimization.