In this day and age, people across the globe use the Internet on a day to day basis to find most of the information that they need. Search engines like Google, Yahoo, and Bing have made it easier than ever to have access to just about any information you could possibly want or need. The era of the phone book has gone away since search engines and other websites have revolutionized the way we look up people, places or businesses. Whether you are looking to contact an old friend, find out where the nearest physician is, or even just order a pizza for a relaxing night at home, search engines will either get you directly to the source or put you somewhere that can point you in the right direction.
It was not very long ago that when normal people wanted to find out the information or quality of a business or product, they had to rely mainly on word of mouth, or hope that some outspoken critic in a newspaper would review a place of interest that one was hoping to go. Now, it is just a few keystrokes away to find out what hundreds to thousands of people have to say about a person, product or service. Not only are there review websites, such as yelp.com, that anybody is able to register for and rate different businesses, but you are able to look up even more information about people and places just by typing the name in your favorite search engine.
With all of this information at our fingertips making everyday life much easier, there are also factors that could be affecting you whether you realize it or not. There is a well-known saying in the business world that a happy customer might only tell a few people about their experience, but an unhappy person is more likely to tell dozens of people about their disappointing experience that they had. The Internet has made it not only easier to find information, but much easier to effect any persons reputation with negative comments online, and this could make or break a business.
Now, this may sound very scary, but there is good news and it comes with three simple words, online reputation management. Online reputation management, or ORM, is a growing industry where you no longer have to worry about watching your back on the Internet and searching through miles of search engine results trying to find every negative comment about you or your business because places like Reputation.com are experienced experts in boosting your online reputation back to where it should be.
Although protecting the reputation of your business is of the utmost importance, protecting your personal reputation as well can be a deciding factor of your current or future career.
Facebook.com is a social networking website where people all over the world connect with friends and family, and has become one of the fastest growing companies in history. Facebook is not just a place to see pictures of family that lives far away or share photos of your most recent adventures, it has evolved into a medium that most every business uses as well to promote and advertise their company. After the big boom of Facebook.com, other sites like Twitter.com and Instagram.com emerged as well as a different place to connect. It’d be nice if these sites were just a place to be social, but today many companies do search for employee candidates and even current employees on these social media sites to learn more about them, and unfortunately if you don’t know how to protect yourself from ruining your own reputation it can cost you a potential job or even your current position.
Online reputation management is a necessity these days and with the search engines evolving more and more each day to narrow down searches for the users, it makes it even more important to make sure your online reputation is protected at all times.