Best SEO Tactics to Improve Magento eCommerce Site’s Performance

The importance of SEO (Search Engine Optimization) in an eCommerce marketing campaign is crucial to the success of an online store. A well-optimized eCommerce site for Google and other search engines can help you get more web customers for buying purposes- this can lead you towards the higher conversion rates and increased sales. However, executing effective SEO techniques is never been an easy job, and it becomes even more challenging when doing it for a fully-fledged eCommerce store.


Well, you can enhance the brand image of your online business by creating a professional-looking website on Magento eCommerce platform. It is the most sought-after eCommerce development solution that comes with some of the brilliant Seo-friendly capabilities such as Google Sitemap, URL rewriting, and image optimization that can make your job easier. All you need to do is to follow the best SEO tactics and generate higher ranking on popular search engines, such as Google, Bing, Yahoo.

If you are about to implement the same, then this blog post is for you. Here, we bring you some of the best SEO tips that will improve the search engine ranking of your Magento web store and help you generate more sales and revenues.

1. Content Optimization for higher Ranking

Running a successful Magento web store largely depends on the quality, uniqueness, and readability of your content. If you want to boost your store’s ranking on search engine platforms, then you must consider the following tips:


a)     Create unique and captivating content

Google and other search engine loves fresh content, and thus, crawls and index a site that contains unique and quality content. No matter what sort of products you are selling, just make sure your content (it can either be a product description or blog post) is engaging, informative and relevant that encourage customers to access your web store and buy products.

b)     Write keyword friendly content

Apart from creating quality and unique content, you also need to focus on writing keyword-friendly content. There are plenty of tools that enable you to find the specific ways that web visitors may be searching for your content. So, make sure your content contains some of the relevant keywords that will help customers to find the products of your store via search engines. This will help you get higher ranking on SERPs.

c)      Avoid using duplicate product description

When your online store shows the same product in multiple categories, or even a small chunk of content appears in more than two pages, then you might lose your potential search engine ranking. This happens because of duplicate content used in product descriptions. As I mentioned that Google never appreciates sites that contain duplicate content.

To figure out this mistake, you need to edit your canonical link. For this, you need to navigate to the System > Configuration > Catalog > Search Engine Optimization, and mark yes on “Canonical Link Meta Tags for Products and Categories.

So, find the difference and optimize the product descriptions to make it a fresh one for better ranking.

2. Modify URLs for Search Engines

Being a Magento store owner, you should follow the best practices that can showcase your products and the pages on the top of the search engine ranking pages. For that, you need to optimize the URLs of your web store regularly. Consider the few things while optimizing your URLs for improved SEO ranking:

  • Your URL should be clear, readable and relevant to your product(s)/ pages.
  • Add the main keyword within your URL to make it more visible on search engine pages.
  • Make sure your URLs don’t contain any codes as this will discourage search engines to crawl your site.
  • Clean the URLs by navigating to the System > Configuration > Web > Search Engine Optimization > URL Options and then set “ Add Store Code” to No. This setting won’t add product/category codes automatically to your URLs.

These practices will make the URLs of your Magento e-store more search engine friendly, which in turn, leads you towards higher SEO ranking.

3. Optimization of Product Images

Product Images plays a vital role in all types of eCommerce websites. It encourages visitors to make a buying decision quickly and easily. Therefore, it is essential for you to optimize your product images for enhanced visibility and accessibility.

While adding product images to your store, ensure that you give them meaningful titles. Also, use alt tags to enable search engines to find the relevant image with ease. Don’t forget to write an engaging description in the alt tag that can give more information about the product image.

4. Allow Robots.txt File to Work for You

Google use Robots.txt to index your website. It allows store owners to give instructions to Search engine bots about which product pages or folders/files needs to be searched and which ones are not. Well, you can increase the search engine ranking by disabling the Robots.txt file.

By default, Robot setting in Magento is “NOINDEX, NOFOLLOW”, which restricts your store from getting indexed on Google and other search engine platforms. So, you need to modify your robots.txt file:

  • Go to the “System”
  • Click on ‘Configuration’
  • Click on ‘Design’
  • Click on ‘HTML Heads’
  • Search the ‘Default Robots’ setting and tweak it to “INDEX, FOLLOW”

This will allow search engines to index your website.

5. Creating Google Sitemap

A Google sitemap act as a roadmap of your web store that enables search engines to crawl your site quickly and effortlessly. In short, a good SEO practice is incomplete without creating an XML sitemap.


You just need to consider the following process to enable the Google Sitemap:

  • Go to Catalog > Google Sitemap > Add new
  • Under Filename, type “sitemap.XML”
  • Under the Path field, submit with the directory on the server that the sitemap.XML file will be saved.
  • Select the store view that you set up the sitemap for.
  • Save and generate sitemaps for your Magento store.

Note: If you add a new product or category, make sure to tweak the settings again to update your existing sitemap.

6. Write SEO-friendly Meta Title and Meta Description

What web users see when they search something on Google and other search engines? Yes, its meta title and meta description. It means you need to create keyword-friendly meta title and description for your web store. This gives more visibility to your products on search engine pages and hence increases SEO ranking. So, make sure you consider the following things while creating unique and engaging Meta data for each of your product page:

  • Meta titles should range between 40- 60 characters.
  • It should be unique and keyword-friendly.
  • Meta description should lie between 120-155 characters.

You can also use SEOQuake firefox plugin that reviews all your on-page SEO practices for better online visibility.

7. Improve Page Load Speed

Loading speed of a web page plays a decisive role in influencing the ranking of a Magento web store. In fact, Google prefers fast loading websites over sluggish sites because they render rich and soothing user experience to real-time web customers.


If you really want to get higher ranking you need to improve the overall speed of your Magento store. Below are some ways that can help you achieve the same:

  • First, enable all caching capabilities. So, go to system > Cache Management.
  • You can also enable the Flat Catalog Categories and Flat Catalog Pages. For that, go to System > Configuration > Catalog >Catalog, Frontend.
  • You can optimize the size of all your image files.
  • Minimize the number of external files downloaded from your server.
  • Compress CSS and JS file system. For that, go to the System > Configuration, Advanced > Developer > JavaScript Settings/CSS Settings.

With these tips, you can increase the speed of your Magento web store, which in turn, improves your SEO ranking and help you generate more web traffic.

Wrapping up

All the SEO tactics mentioned above in this blog post will help you get higher ranking on search engine ranking pages. You will also see an impressive boost in web traffic, conversion rates, sales and revenues of your Magento web store.

Linda Wester describes herself as a web developer specialized in converting PSD to Magento theme in an efficient manner. Her main passion revolves around Magento and front-end development technologies. She loves writing information blogs and share her experience with others. Follow her on twitter.