We have had a complete change in the preferences, especially the way we shop. From shopping in a traditional way, going shop to shop, trying different products, touching and feeling them, and cross verifying it thrice before we actually purchase it, we have drastically moved to online shopping. eCommerce, has come a long way from being a skeptical website. People, (or rather should I say, “entrepreneurs”) have started trying and testing different things that could enhance the entire user experience of an eCommerce website.
Designing an eCommerce website takes a lot more than designing a normal website. Just like we know that the potential of eCommerce sites is much higher, only and only because it induces the consumer to buy from them. Gaining consumer trust is very difficult. When we consider that the customer cannot feel the product he is buying, it actually becomes very difficult to convince him. That is where content comes into picture. You will have to have an exceptionally good quality content on your website to convince your customer.
I will share five most important tips of including effective and great quality content on your eCommerce website.
Tip 1: Determine the Needs of Your Audience
Content is used to create different effect on your website. You can use a different type of content to do altered things. That is possibly one reason why experts say that content is the king. Anyways, coming back to the point, before you actually write your content, it is necessary that you determine who you are writing it for. Determining your target audience and their needs, likes and dislikes will help you frame a better content that helps your target connect with the website. It is also necessary to optimize your content according to the needs and demands of SEO.
Tip 2: Appeal to the Consumer’s Sense of Taste
When you are out there determining what kind of content do your readers want to read, try and draw a wired frame of how would you go about writing the things. By this, I literally mean putting your imaginations and thoughts on paper. It is always better to write in a way that most appeals the customer’s sense of taste. It is only then, that your customer will get motivated to buy a particular product from your eCommerce website. Again, also understand the product you are going to sell. It is the amalgamation of the consumer’s taste and products requirements that you will come up with a content that induces your customer to buy from you.
Tip 3: Only and Only Good, Unique Content
Defining the needs of your customers is fine, but what about defining the quality. So, how will you exactly define the quality of the content. Will it be suitable on your website? How will your customers react to it? Do you really think it is quality content? These are a few questions that will bother you. Don’t worry about them. If you have carefully determined the needs of your website and your customers, you will never fail in designing the right type of content. However, ensuring to add exceptionally high quality content is in your hands. That is why research a lot about the latest trends and searches and then go about developing content for your eCommerce site. But make sure your website has only and only good, unique content.
Tip 4: Try Different Variations
You will manage the quality of the content, but after a certain period of time, you will experience monotony in your content. That is why it is incredibly essential to keep trying different permutations and combinations on your website with regards to content. You might come across situations when people do not like a particular thing, but don’t get upset. Consider it a way to guide you through the different challenges. Use different content strategies, SEO strategies and other variations in your content to make it look unique and effective. I am sure it will work for your eCommerce website. Do not expect immediate results. Give your readers some time to adjust and accept your new style.
Tip 5: Evoke Your Customers’ Emotions
After you have done all the above mentioned things, it is time to target the customer’s emotions. Write your content targeting the emotional appeal of the audience. Try combinations by targeting positive as well as negative emotions. Positive emotions include Love, happiness, pride, possession and more. Negative emotions include sadness, grief, jealousy and more. Using strong and significant adjectives also helps. Keep yourself in the customer’s shoes when writing emotional content because it is crucial and critical. If it has a reverse effect, you may have to bear heavy loses. And yes, think different while targeting the emotions of the customers.
These are a few basic things that can definitely help you excel in the content part of your website. Combine this with great design and see what wonders your website does. Feel free to share any crucial suggestion which can be helpful to the readers.
Daniel is a Digital Marketing Manager associated with a leading web design outsourcing company. He loves to write on various technology topics including web design, eCommerce website development, SEO and Social Media strategies.