A logo will help you in creating a brand identity for your business; thus, you must make sure that the logo representing your business is communicating the right message. We would advise you to get your company logo designed by a professional graphic designer. This is because only a professional logo designer is aware of the elements that are keys to successful logo design. The discussion below will inform you about those key logo design elements. You can also check out latest logo design trends here.
1. Legibility
You must ensure that the logo representing your business is legible. There are some features that can spoil the legibility of a logo; so a quality designer always avoid including such features in logos designed by him. The most prominent ones among them are heavy embellishments or fancy typefaces boasting thin lines. Other than that, if the size ratio of the key elements of a logo is too extreme, viewers may struggle to see the smaller elements if the logo gets replicated with smaller dimensions. You can try out your logo on various items like custom box for retail and billboards etc. A logo can also become illegible if a light shade is used to create elements on a light colored background.
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2. Simplicity
You must remember that logos are mostly read while passing. This means, you must ensure that your potential customers can get the primary idea about the business the logo is representing only with a single glance. An experience designer knows that to help people remember the facets of a logo only after checking it once, he must keep it as simple as possible. All popular and successful logos that the world has seen to date score heavily when it comes to their simplicity. According to experts, to maintain the simplicity of a logo, one should not use more than two colors in it (the colors must be eye-catching), make it large and use fonts that are clear and readable.
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3. Usability
By the term “usability” we mean that your company logo must be designed in a way so that it can be reproduced and used as below:
- Converted into a black and white only format for fax or newspaper ads
- As a single color logo when superimposed on textured backgrounds, photos, black backgrounds or solid colors
- Shrunk into very small size
- Converted into its vertical format
4. Un-Ambiguity
It is not easy to get graphical representations right. Something, which is nothing more than an innocent symbol to the designer can have a completely different meaning for someone else who belongs to another culture. Thus before finalizing a logo design, you must find out how people belonging to different society and parts of the world think about the design. This can be done easily by posting the design on an online business forum where people from different cultures meet. Your choice of typeface and spacing between letters can also cause ambiguity.
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Article is written by Pegasus Design House which is a widely regarded graphic design company. The talented graphic designers working here can competently complete all stationery design and logo design projects assigned to them within promised deadlines with super quality. Click here to follow us on Facebook
