If you are a small business owner, you need to be aware that your website is your main source of revenue. In today’s internet era, most of your potential customers will learn about you and purchase from you online. Therefore, a quality online presence is a must, and your website needs to be appealing and functional in order to properly drive traffic and result in conversions to leads and sales.
Powering about 27% of the internet, WordPress is a CMS that stands out from its competition, and is the best choice for you to start your small business website. Here are 7 reasons why it is so.
It’s very SEO friendly
SEO (Search Engine Optimization) is all about making your website better and easier for search engine spiders to crawl. One of the best things about WordPress is that it’s extremely SEO friendly. With its logical architecture and responsive design, it ensures that your website’s search ranking is high. WP already has built-in features that boost its visibility on search engine page results, but there is also a wide variety of plugins that you can install in order to improve your website’s SO even more. You can find free SEO plugins that lead you through the process every step of the way.
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You can use your website as a blog
In case that you are using another website to host your blog, or worse, you aren’t even running one, WordPress is the best solution for your problem. As it was originally a blogging platform, WordPress is specifically tailored for the job. It’s very user friendly, making it quite easy for you to create and post new blog content. A blog is the easiest and the best way to add new content to your website and educate your customers about everything that’s new with your business.
It’s very secure
It is essential for every website and blog to be highly secure in order to perform the best they can. Therefore, the people behind WordPress are very serious about its security. There is an automatic update feature which makes sure that your security is always up to date with all known threats. Next to its built-in security features, there is a number of security plugins that bring WordPress close to being a truly secure software. By using WordPress, you can feel safe from hackers that might attempt to intrude on your website.
It’s quite customizable
In order to make your website as appealing as possible, WordPress offers various themes that you can use to customize your website and blog. Every theme comes with its own predefined set of aesthetic options and features that you can easily apply to website. There are premium themes that can make your pages truly shine, but if you’re running on a smaller budget, there is a huge variety of free themes as well. Each of the themes enables you to tailor your website according to your business niche.
It comes with great community support
As quite a lot of people use WordPress, it is of no surprise that it has a strong and active community. This results in WP users being able to easily solve any problems that they run into when using it. There is a large number of WP enthusiasts who constantly work on the platform and improve it. If you’re into building a website yourself, you can always find help from the community. On the other hand, there is a lot of people that you can hire to help you build your WP website.
It’s very easy to use
After you create a website, the next challenge is to maintain it properly. This is where WordPress’ user-friendliness kicks in. It doesn’t matter what kind of website you are running, static or dynamic, WordPress is very easy to use. It comes with various features that enable you to easily update your website or implement any functionality that you desire. It’s quite simple to add, edit and delete content, without any coding skills and necessary technical knowledge.
Coding for it is simple
In the rare occurrence that you create a website that you don’t need to change often, it might be affordable to hire a web developer that creates a website for you that can only be managed by professionals. However, this is generally not the case, because most websites need to be constantly updated in order to keep your customers updated with new offers and events. The reason why WordPress is so popular is the fact that any web developer can easily code for it. This makes it easy for you to constantly have a fresh website and stay ahead of any problems you may run into.
WordPress has been around for a while, and it’s certainly not going anywhere. Due to its user-friendliness and versatility, it stands out from its competition, the most prominent being Joomla and Drupal. If you want your online presence to be successful as well as easy to maintain, WordPress is the right choice for you. With it, you can make sure that you have a fresh and secure website to help you run your small business.
Steven Clarke is a digital marketing specialist and a small business web design consultant. In his spare time, he likes to write about his ideas and share them with the world. Steven is a regular contributor to several websites.