More and more people are turning to E-commerce. Who can blame them? It’s an extremely attractive business venture. Starting up your own business online has so many benefits! You get to be your own boss (which is something that we all dream of): you set your own working hours, only have to answer to yourself, make all of the executive decisions to do with your brand and have the final say on pretty much everything that goes on within your company. What’s more? You have low start up costs, can work from home which means you don’t have to worry about commercial property and don’t have to pay extra overheads like gas, electricity and water bills. What’s not to love? But when it comes to your online business, there are a couple of problems and personal security is one. Your business has a worldwide reach and there are plenty of people out there who are willing to take what’s rightfully yours. So, if you’re considering setting up or have recently set up online, here are a few tips and tricks to maintain your personal security.
Get a Business Address
Your business will need an address. This is important, as it will need to be formally registered somewhere and your brand will need an address where buyers can return products and send correspondence. But when you are working from home, this can be problematic. You don’t want the world having access to your exact whereabouts. This is where physicaladdress.com comes into play. This company will offer you a physical address where your customers can send their correspondence. This will then be scanned, uploaded and sent to you by the company. Perfect! For returned goods, invest in a PO Box. This can then be delivered on to your address or you can pick it up from your local post office.
Guard Your Intellectual Property
When you start up online, there will be plenty of scammers out there who will try to steal your intellectual property. If you are unsure what intellectual property is, it’s the intangible property that is the result of creativity. For example, brand names, brand logos, color schemes, tag lines and other aspects of your brand that help to identify it in your consumer’s minds. But not to worry, you can protect your intellectual property easily. All you need to do is be a little organized. First things first: copyright. As soon as you have settled on your brand name, had your logo designed and come up with a color scheme or any other commerce imagery, ensure that you have the copyright for it. You will have to apply for this through your home nation’s regulating authorities. Individuals working for these institutions will be able to tell you whether your ideas are already in use (in which case you should have an alternative backup ready) or whether it’s free. Once you have an original concept, they’ll help you through the rest of the process. It doesn’t cost much, is quick and completely worth the time, effort and cash.