A logo can be an invaluable asset in building a business and are used by businesses all over the world to promote themselves and their products. Logos can become instantly recognizable ads for a business, an image that associates the business with a positive user experience.
It’s important then to design a logo that is eye-catching and suitable for the particular business that it represents and there are several guidelines used by professional designers in the field to work according to the latest web trends for the best logo designs.
1- Appealing to the Target Market
Logos should be designed to appeal to the target market so it’s important to visualize the people who will be seeing it. Who are they? What age groups are they in? Where are they? What image do they have of you? You may love your new logo but it can be more important that your customers like it.
2- Consistency
There should be good consistency in how the logo looks when it is used in different ways or formats. It should be instantly recognizable whether it is used on a large billboard or on a business card. Think about how and where your logo will be used so this does not become a problem later.
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3- Relevant
The logo should be relevant to the business or industry it will represent, choosing a flower as a logo feature for your plumbing service is not likely to promote brand recall! Go with imagery that has a more obvious connection.
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4- Square Layout
Logos are often best designed so as to fit into a square layout which can be very useful for website use particularly.
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5- Simple
Keep the design simple. Avoid unnecessary detail as it probably won’t be remembered by those seeing the logo. Detail also blurs into meaningless fuzz when logos are viewed at small sizes. Forget the photos and definitely forget the clipart, they rarely if ever lead to good logo designs.
6- Reasonable Use of Colors
In keeping with simplicity, don’t have several fonts and colours competing for attention, the fewer colours the better, the logo should look good in black and white if possible as many printers are set to default to black and white.Understand the color psychology for logo design before you start.
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7- Use Symbols
Try to get any symbols in the design to complement the text and fonts, the combination should be tasteful, not clashing.
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8- Brand Name
Where the brand name is itself quite short and catchy it should be considered for possible inclusion in the logo.
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9- Variation and Style
Try some variation. Get your designer to play with your design drafts and pick the one that appeals the most!
These guidelines are ingrained in professional graphic artists but perhaps not quite so obvious to the rest of us. If you are thinking about getting a logo designed for your own business these pointers might help you understand some of the basics and the reasons for your designer’s reluctance to use the comic sans font and other helpful suggestions you offered.
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Article by AusWebDesign Logos, one of Australia’s leading design specialists for small business
