12 Essential Digital Marketing Online Tools and Apps

In the world of digital marketing, you’ve got to have an engaging message that quickly grabs attention and – more importantly – holds that attention long enough to deliver the full message. Attention spans are shockingly low for the vast majority of people, so there’s no time to spare and no room for error when it comes to marketing your business online. Check out these 12 digital marketing online tools and apps that will help boost your online presence and effectiveness.

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Easy Word Count

When you’ve got to keep your message on point and concise, utilize the quick, easy and free Easy Word Count. It’ll give you a breakdown of your word and character count, as well as point out spelling errors for you, all in an instant.

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CoSchedule Headline Analyzer

The headline you lead with is just as important, if not more, than the rest of the content you’re providing. Your headline will ultimately determine whether or not someone clicks to read further. A weak headline will result in less click-throughs, so ensure you’re putting the strongest, most effective headline at the forefront of your content with the help of this headline analyzer.

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Paper Fellows

A constant flow of great content is always needed to keep readers interested and coming back for more. When you aren’t able to do the content creation yourself, look to the team at Paper Fellows to put together top-notch content, that’s always original and always professionally composed. Proper SEO content is quite time consuming to create, so take the burden off and free up your time by utilizing this writing service.

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Contently gives you the technology, talent and strategy you’ll need to create amazing content. Draw from their pool of talented content creators to help tell your story for you. Analytics are provided to help you see what’s working and what isn’t, so you can make the changes you need, in order to see improvements. Some of the most recognized and profitable businesses worldwide have turned to Contently for assistance.

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Big Assignments  

Let yourself stay focused on other aspects of your business, and delegate the creation of written content to the team of professionals at Big Assignments. They’ve been around for over a decade and have proven that they can deliver on what they promise. Put your content writing in the hands of the professionals, who can provide you with high quality, original content, with a fast turnaround time.

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MailChimp has grown to be one of the most popular and widely used email marketing platforms around. It’s simple to use for even the most technologically-challenged individuals, and provides you with helpful analytics that will give you some insight into what’s working and what needs improvement.


Manage your entire social media presence through one single platform. Buffer allows you to schedule posts and track the performance of your content in the same place. Customize your posts for each social media outlet you’re sharing on with ease.

Sprout Social

Start your free 30-day trial at Sprout Social and get your social media management under control. Engage with your customers easily, as Sprout Social allows you to quickly find, join and respond to important conversations with current and potential customers.


Create beautiful landing pages using Unbounce’s pre-designed templates, even if you’ve got no design experience. You can quickly put together new pages to test out and even alter the design templates they offer. Give your conversion rate a boost with the help of Unbounce and a custom landing page.


Vimeo plays host to over 20 million ad-free videos from individuals and businesses worldwide. Upload and manage all of the videos you want to share in one single place. Visual content is essential to your digital marketing efforts, and video is an important component of that.


Put together unique, customized images through Canva, which has been described as the easiest design program to use in the world. Share your creations in blogs, social media and more. It’s always important to include visuals within your text content, and Canva allows you to compose beautiful images to catch the eye of your readers and enhance your written work.


Give your conversions a major boost using the analytics tools from Kissmetrics. As visitors move through your website, Kissmetrics will track their progress and report back to you with information on each step they are taking. Armed with this knowledge, you will be able to make the changes necessary to see increases in your conversions, ultimately leading to a boost in sales and revenue.

You only have a few seconds to capture your audience’s attention before they move on to the next thing that piques their interest. Don’t miss that opportunity. Make the most of your online presence and leave a strong and lasting impression on readers with the help of these 12 digital marketing tools and apps for your online business.