To make a responsive website, it is not enough to just shrink the page width and store the content in the space available. You need to plan how these contents will be accessed through a simple navigation to use, as well as ensure that the graphics and multimedia elements are adapted to be seen on a smaller screen and also do not consume too much data unnecessarily.
The ideal way to build a responsive site is to use the ” mobile first ” model, that is, to first design the interaction and content for the smaller screen, and then make the remaining adjustments as the space grows larger. Here are some new rules and tips for scrolling in web design:
Gestures are the New Clicks
Who does not remember, not long ago, users not very familiar with navigation in websites struggling to click, right in the right corner of the page, to use the navigation bars? And not too long ago, sites long pages were not considered a good solution. Everything had to fit the screen.
Of course, that being an expert on the subject, you would probably already be using the mouse wheel, sliding your finger on the air mouse or the track pad, or even using the keyboard keys. That alone would put you far ahead of the average user.
Now in 2017, everything is much easier. In addition to the vast majority of users have already become accustomed to this navigation pattern, cell phones have contributed much to this new behavior. Everything is a quick scroll away, navigation is fluid and easy. In fact, using a smartphone, what has become more difficult is precisely click on the exact point that we want the screen. You see, quite the opposite of what we’re used to when using a desktop.
Considering the explosion in the use of mobile devices, it is more certain that this tendency is increasingly strong and present. Modern and well-designed sites in terms of usability have fewer and fewer points to click and touch and are worth much more than horizontal scrolling and sliding. In short, we will see fewer and fewer links and more clickable buttons and large areas, and pages long, just waiting to be rolled and rolled.
Websites, portals and blogs that distribute your articles and news on multiple pages will have to adapt. The new standard that the user is increasingly waiting for is infinite scrolling or at least ever longer pages. It’s too early to tell if the web will spread to devices with smaller screens, such as smart watches, but if that happens you can be sure: gestures and long scrolling will be the norm.
The Top Page Fold Died
For those who do not know, the top fold is the portion of the page that the user views as soon as a site begins to appear on the screen without having to scroll. It is the noblest area of a website, so to speak. The point is: now that screen scrolling is increasingly common and assimilated by users, in addition to the wide variety of screen sizes and devices, it can be safely stated that the concept of top page fold begins to get more irrelevant.
With long pages and scrolling, designers can now explore what magazines have been doing for a long time: filling in the pages with great, beautiful photos. From now on, expect to see more and more projects making use of images that occupy almost the entire area of the screen, especially vertically, and using more and more images.
Faster and Faster Users, Increasingly Simple Websites
Nowadays, the average adult user is almost a navigational expert. Even the most amateurs are already incorporating the most advanced habits, like using multiple tabs and sliding your finger to turn a page. The result is that everything is faster now. We get more and more impatient. If you want to annoy the user, simply make your page or website load slowly, make it wait longer than 10 seconds and see what happens.
Now, websites are being forced not only to get faster and more optimized (which involves more technical questions), but to get faster to understand with perfect scrolling. Complicated designs, which slow the understanding of the interface, have the same effect as sites that take time to load. Impatience reigns, be simple. Clean and simple designs are easier to understand in a snap, which means they are faster to appreciate. This is one of the main reasons for the death of skeuomorphic design: users are more perceptive, less patient, and clutter and complexity only slow them down.
The vast majority of Apps make sites shameful when compared to their super clean, minimalist, and beautiful interfaces. Apps are doing this because they’ve learned that minimalist interfaces deliver far superior performance. Adopting the concept of Flat Design is just the beginning, almost a requirement. The real trend is the quest for simplicity and fluidity.
The Pixel also Died
On a desktop, a pixel was a pixel. You could get a pretty good idea of how many pixels there were on one screen: 72 dpi. Nowadays, in times of pixel density, few people know what a pixel is. With scrolling responsive design, we have seen the move towards grids and percentages. But a huge area follows undeniable: bitmap images.
Almost the whole web is made up of images that today have half the resolution of a modern monitor which are not scalable. With retina display monitors and modern browsers, it is the most ideal time for vector graphics to become more popular.
This trend is already in full swing with the use of font-based icons and the Google Material Design concept. The website loads faster and icons can resize and adjust to any screen size and resolution without losing definition and quality. This is what makes them extremely practical for designers and for modern browsers. Although all the technique is now available, it will take some time for the professionals to change their habits and get used to creating larger screens. Once the average screen size / resolution is the default retina display, it is certain that everyone will follow suit.
What to Expect in 2017?
At the beginning of the year we saw the use of mobile devices surpass the desktop, but the great mass of the public has not yet been reached. The vast majority of companies still prioritize that their websites are great on the desktop and only then will they think of the mobile.
Maintaining this approach in 2017 is the way to look outdated. Considering that mobile is already the main device for navigation on the internet, the “Mobile First” strategy becomes much less a, but a requirement. Flat Design is already everywhere and you might even think it’s running out. But when you look beyond ghost buttons, the real trend is that simpler websites are faster and more rewarding for users.
Scrolling is not just a fashion: it’s the future. And it will get even stronger. Animations in posts will be increasingly common, both to convey meaning and premium quality, as to support the user experience. Today you see the best of web design coming from Mobile Apps to mobile sites. Very soon, this difference will cease to exist.
Sarah Feldman has years of experience in the digital marketing sectors and content writing. She has worked for several companies of Europe, America, UK, and Middle East. She is currently working as Blogger and Digital Marketing Expert in a web design company in Dubai named as Digital Express.